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How to Write, Sell, and Promote Your Own eBooks or Virtual Products

By Michelle Shaeffer | 2 Comments

I’ve been asked several times how to get started writing and selling ebooks, workshops, or other virtual products. Here’s my process and some other advice from me. ** Writing Your Own eBooks ** There are lots of different ways to write, this is just what works for me. 1 ) Choose Topic and Deadline Obviously […]

How Do You Handle “Problem Areas” in Your Business?

By Michelle Shaeffer | Leave a Comment

I take one of four approaches to something I cannot do, do not like, or don’t understand (any of these three reasons make it a “problem area” in my mind). 1) Learn it. I don’t deal well with failure so I just do whatever I have to do to improve.  Whether it’s research online, practice/rehearsing, […]

Are You Listening to the Right People?

By Michelle Shaeffer | 3 Comments

You’ve probably heard this advice before: You become the average of the 5 people you spend the most time with. We are influenced in a powerful way by those we choose to spend our time and energy with. This applies not only to your personal life and growth, but also to your business. Creating a […]

Making Your Website Work for You: Website Design

By Michelle Shaeffer | Leave a Comment

“You will get all you want in life if you help enough other people get what they want.” –Zig Ziglar If you provide great products/services with fantastic customer service you’ll find your customers keep coming back. And it’s much easier to KEEP a customer than it is to FIND a new customer. Be sure you […]

Making Your Website Work for You: Beyond Just Sales

By Michelle Shaeffer | Leave a Comment

Do you value your relationship with your customers (and potential customers)? Do you really want to connect with them and help them? If so, make more available on your website than just your catalog of items for sale or services for hire! Here’s an example: My kids love to shop at Costco–they enjoy the free […]

Making Your Website Work for You: Building Credibility

By Michelle Shaeffer | Leave a Comment

Building Credibility Selling requires building a relationship of trust with a potential buyer. This applies online as well as offline. You must build a relationship with the consumer through your website that creates trust before that consumer will feel comfortable making a purchase. Here are 6 easy ways you can help build that trust through […]

Making Your Website Work for You: Answering Customers Questions

By Michelle Shaeffer | Leave a Comment

Answering Customer Questions An effective website should focus on meeting the customer’s needs and helping them be sure that the products you offer are exactly what they want. To help customers determine if your products or services are right for them, you need to answer their questions. Only when their questions are answered will they […]

Making Your Website Work for You: Bells and Whistles

By Michelle Shaeffer | Leave a Comment

This week we’ll continue focusing on ways to make your website work FOR you instead of against you in making sales. “Bells & whistles” can be fun, but be careful with fancy features. Here are four things to keep in mind when enhancing your website with fancier features-Quick Page Download Time With too many fancy […]

Making Your Website Work for You: Navigational Tips

By Michelle Shaeffer | Leave a Comment

If your site isn’t easy to navigate, your customers will get confused and confusion does not lead to happy shoppers or to sales! So let’s avoid confusing our website visitors. 1) Make your site easy to navigate and intuitively clear where to find things. Is your site easy to navigate? It might seem easy to […]

Making Your Website Work for You: Website Design

By Michelle Shaeffer | 1 Comment

Is your website running as smoothly as it could be? Here are eight important areas to check your websites function and professionalism. Compatibility: Is your website compatible with all the major search engines? Test it on as many browsers as you can, and do a quick check at http://www.browsershots.org to see what it looks like […]

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There’s One Thing I Know…

Hi, I'm Michelle. And here's what I know: you're here with a purpose and I can help you achieve it. I write this blog to make sure you've got the tools, tactics, and inspiration you need to make a go of building your passion and purpose into your own successful, profitable business. So, welcome! Stay a while.

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