Copywriting Cheatsheet #infographic

Which words work the best to get attention on Twitter?  Facebook?  LinkedIn?  Email?  On your blog? As bloggers, we write content for more than just our blog posts. We write for channels including our website, social media, emails… and each one needs to be approached a little differently to get the best results. Here’s a […]

Grab the Scissors & Duct Tape Before You Publish that Post!

Are your posts too long? Too short? Too boring?  Too self-centered? Too hard to read?  Too confusing to follow? Too.. something, but you can’t put your finger on it? An editing process can help you filter out the “you” that’s too much so you can focus on your readers, making your blog easier to read.

Is Your Website Flash and Fluff? Or Glitter and Bang?

EXV5HJ5XKRPP  Cute costume, but it’s still a dog, right? Not a faerie. It can’t fly. Dress it up however you want but it still says “Woof” (or in this case, maybe “Yip”). Some websites are like this cute little puppy. They’re flashy and fancy–all dressed up on the outside. But on the inside, the content […]