Want to get your business mentioned in the media so you can get in front of your perfect audience or clients (and add a bunch of cool looking icons to the “As Seen On” section of your website)?
Two great ways to do that are to (1) sign up for the free service at www.helpareporter.com to get notified when reporters are looking for sources, quotes or information on your topic of expertise and (2) practice writing effective press releases and submit them through online services and your own targeted media contact lists.
Learning to write press releases helps you improve your ability to:
- write attention-catching headlines
- identify and voice what’s newsworthy about your business
- establish your credibility and authority
Here’s a great infographic from Skadeedle with some of the biggest “dos & dont’s” when writing for the media: