Why You Must Invite Your Readers to…


How do you get your readers to take action and do what you want them to do when they read your posts? Do you know what you want them to do?

Click play to find out what a “call to action” is, and why you need to use them in your blogging.  (Hint: INVITE your readers to take the “next step” forward!)

If you can’t see the video above, click here to watch it on YouTube: http://youtu.be/URsG4eyroEw

Your Turn!

Are you using calls to action in your blog posts?

What questions or challenges have you run into with this aspect of blogging?

Got any tips to share on what’s worked great for you?


  1. says

    One of my mentors uses late night infomercials as an example for the “call to action.” You must tell your visitors, clients, subscribers, etc. what you want them to do. In general, people want to please and you’ll get what you want more often than not.

    Your tutorials are very helpful.
    Adalia John recently posted… Words of Wisdom from Michael JordanMy Profile

  2. says

    Thank you Michelle, although I do use ‘call to action’ I’m always aware of not wanting to be in people’s faces or be pushy. Yes, I do want people to buy my book and use my services, but I also want my readers to enjoy my articles and learn something without thinking, “this was just to get me to buy something!”
    I know, I’m told all the time, I need to toughen up!
    Blessings and thank you again Michelle
    Dawn Alice

    • says

      Hi Dawn,

      Most often my call to actions in blog posts are soft – inviting comments, sharing, etc. I don’t do as much outright “hey buy this!” as I should be.

      But really I don’t look at it as getting tougher, but focusing more on being of service. If I know my products/services can really help those I work with then I’ve got to be putting that option on the table and letting them know! :)
      Michelle Shaeffer recently posted… One Simple Way to Get More Readers Sharing Your Blog PostsMy Profile

  3. says

    Excellent video here Michelle! Yes I do use call to action and every website should use it. Having an effective call to action is an essential part of any website. Great share!!!

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