Why You Must Invite Your Readers to…

Posted On January 17, 2013
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Action Team Marches on Word in Gears Forward Progression
January 17, 2013


How do you get your readers to take action and do what you want them to do when they read your posts? Do you know what you want them to do?

Click play to find out what a “call to action” is, and why you need to use them in your blogging.  (Hint: INVITE your readers to take the “next step” forward!)

If you can’t see the video above, click here to watch it on YouTube: http://youtu.be/URsG4eyroEw

Your Turn!

Are you using calls to action in your blog posts?

What questions or challenges have you run into with this aspect of blogging?

Got any tips to share on what’s worked great for you?

About Michelle Shaeffer

+Michelle Shaeffer


  1. Harun Korkmaz January 17, 2013 11:44 am

    Thanks for nice informations :)
    Harun Korkmaz recently posted… İddaa Kuponu Nasıl Doldurulur? İddaa OynamakMy Profile

  2. The Great Gordino

    Twitter: gordonbryan
    January 17, 2013 11:45 am

    Hi Michelle,
    I know this is a great point to make, because I wrote about the very same thing yesterday on my own blog!
    So many miss this step, and yet it can be done so easily, and doesn’t necessarily have to be ‘hypey’ in your face either!
    The Great Gordino recently posted… Goal Achievement – Fly Like The Eagle!My Profile

  3. Linda Ursin

    Twitter: LindaUrsin
    January 17, 2013 11:51 am

    Yes, I’m using calls to action on my blog posts. Sometimes more than one :)
    Linda Ursin recently posted… Guest post, Mindset: A Crucial Ingredient to Make Lasting Lifestyle ChangesMy Profile

  4. Adalia John

    Twitter: adaliaj
    January 17, 2013 11:53 am

    One of my mentors uses late night infomercials as an example for the “call to action.” You must tell your visitors, clients, subscribers, etc. what you want them to do. In general, people want to please and you’ll get what you want more often than not.

    Your tutorials are very helpful.
    Adalia John recently posted… Words of Wisdom from Michael JordanMy Profile

  5. Crystal

    Twitter: crystalenergy77
    January 17, 2013 12:15 pm

    Great video, Michelle!

  6. Caylie Price, Better Business Better Life

    Twitter: cayliebbbl
    January 17, 2013 1:48 pm

    Hi Michelle,
    I sure do use calls to action. I’ve also got a list of examples from around the web of wording I like if I’m unsure how I want to include it.
    Cheers, Caylie
    Caylie Price, Better Business Better Life recently posted… Does Business Planning Make You Have Kittens?My Profile

  7. Ryan Biddulph

    Twitter: RyanBiddulph
    January 17, 2013 5:49 pm

    Smart and simple tips Michelle!

    Always need a clear and simple call to goad readers to take the next step.

    Great presentation too buddy, thanks for sharing!
    Ryan Biddulph recently posted… Work at Home Training – 5 Tips to Write Copy that ConvertsMy Profile

  8. Dawn Alice

    Twitter: DawnAliceBooks
    January 17, 2013 7:25 pm

    Thank you Michelle, although I do use ‘call to action’ I’m always aware of not wanting to be in people’s faces or be pushy. Yes, I do want people to buy my book and use my services, but I also want my readers to enjoy my articles and learn something without thinking, “this was just to get me to buy something!”
    I know, I’m told all the time, I need to toughen up!
    Blessings and thank you again Michelle
    Dawn Alice

    • Michelle Shaeffer

      Twitter: Michelleshaeffr
      January 19, 2013 2:15 pm

      Hi Dawn,

      Most often my call to actions in blog posts are soft – inviting comments, sharing, etc. I don’t do as much outright “hey buy this!” as I should be.

      But really I don’t look at it as getting tougher, but focusing more on being of service. If I know my products/services can really help those I work with then I’ve got to be putting that option on the table and letting them know! :)
      Michelle Shaeffer recently posted… One Simple Way to Get More Readers Sharing Your Blog PostsMy Profile

  9. Rahul January 17, 2013 11:22 pm

    The Call to action is very helpful for the visitors. This will make clear the points which are not understood by the people easily.I’ll definitely include this in my blog.
    Rahul recently posted… Blogging Goals of 2013 to Make More MoneyMy Profile

  10. Gyleskozy January 28, 2013 7:51 pm

    Excellent video here Michelle! Yes I do use call to action and every website should use it. Having an effective call to action is an essential part of any website. Great share!!!


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