Are you promoting your business with social media? Facebook, Twitter, LinkedIn, Pinterest and other sites can be fabulous ways to get in front of your ideal audience and connect with more people. But each site comes with it’s own rules and guidelines that you need to be sure you are following so you don’t lose your profiles or fan pages.
If you’re using a social media manager, make sure they’re aware of these types of rules and aren’t violating the terms or you may end up in trouble for their mistakes (oh no!).
Today I’ve got a helpful word of warning for you from social media manager Lisa Miller about how to avoid having your Facebook fan page shut down by Facebook.
Avoid Having Your Social Media Profile Shut Down
A Facebook account or other social media can be a great way to market your business. Setting up your profile and then working to get people to “like” you can be difficult and time consuming. Creating a fan base can take time and effort, but if you don’t follow the terms and rules that are on Facebook and other sites, you could lose all that hard work and have your social profile shut down. Some social media companies tend to “stretch” the rules and this can mean the end of your account if Facebook enforces them.
For example, I’ve seen dozens of contests that violate Facebook’s promotion policy. Some are pages with thousands of fans. With all the time and effort spent building your social media presence why would you risk having it all taken away from you?
These are asking for likes and comments on a Wall post as part of registering for a contest—which is against Facebook rules.
“You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.” –Facebook.com
It’s not just contests on Facebook that uninformed or unscrupulous page managers are violating; the guidelines for the timeline cover image are disobeyed just as often.
For example, Facebook states that it is against the rules for your cover image to include:
“ . . contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section…calls to action, such as “Get it now” or “Tell your friends.” –Facebook.com
Nor can you reference Facebook features like having an arrow pointing toward the “like” button; it is against the rules to have:
“…references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features;” –Facebook.com
Read the full promotion and cover image guidelines at Facebook Pages Terms (http://www.facebook.com/page_guidelines.php). Be sure to do the same with every social media site you use—few things are more disappointing than losing thousands of hours of work just because you forgot to read the terms of service!
The majority of people do not even read the rules and regulations of the social media site that they are on, but it can get your profile shut down if you do not follow the rules. Just think of all those followers or friends that you will lose if your profile is removed because you are not following the rules.
This is Dirty Little Secret #2 of our ebook, 7 Dirty Little Secrets of Social Media Services. There are other ways that social media services stretch the rules and you want to be sure that you stay away from these pitfalls.
Download our ebook at http://www.buzzaccelerator.com/7secrets and make social media your most significant marketing tool.
Article by Lisa Miller, Buzz Accelerator