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You are here: Home / Blogging / How to Track Your Statistics

How to Track Your Statistics

By Michelle Shaeffer | 17 Comments

Curious where your traffic is coming from?  Or who’s reading your blog or visiting your website?  You can find all sorts of great information out by tracking your website statistics.

Most website hosts have built in tracking software you can access.  If you’re on a cPanel server, you likely have AwStats already tracking your traffic and just waiting for you to login and view it.  Login to your cPanel and look for the AwStats icon or ask your website host where to access it.

My favorite plugin for basic blog stats is the WordPress.com Stats plugin: http://wordpress.org/extend/plugins/stats/ It adds a box to your Dashboard and an extra page to your admin that will show your traffic by day, week or month in a nice graph (see below) as well as show you the top pages & posts for the day, your referrers (where your traffic is coming from), what people searched for to find your site, and what outgoing links people clicked.  It’s easy to install and understand.

For more advanced stats, try Google Analytics along with this plugin to help you add the tracking code to your WordPress site without needing to edit any of your theme’s code: http://www.semiologic.com/software/google-analytics/

Click the image below to watch Google’s tour of how Analytics works:

Now that you know how to track your stats, you’ll find the challenge is to not spend too much time refreshing the page to see the latest updates…  :)

For more in depth info on how to read your statistics and what you can do with all that great info, check out this post: https://michelleshaeffer.com/understanding-the-basics-of-website-statistics/2009/08/11

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Comments

  1. sue says

    June 13, 2010 at 9:21 am

    I have tried the Clicky Stats plugin and really didn’t care for it. I will give the plugin you suggested a try.

    Reply
    • MichelleShaeffer says

      June 13, 2010 at 2:58 pm

      Sue, thanks for commenting and I’d love your feedback on the plugin after you’ve tried it. Clicky Stats is one I haven’t tried so I’m curious how they compare.

      Reply
  2. Melanie Kissell says

    June 13, 2010 at 9:34 am

    Michelle ~

    I really appreciate this information! As I’ve already mentioned to you, I’m the furthest thing from a “techie-type” and a gal who’s not been paying attention to her stats.

    I’m going to head on over to WordPress and install the Stats plugin — sounds like the perfect solution for getting past the anxiety of analytics. :-)

    You’re a keeper!
    Melanie
    #blog30

    Reply
    • MichelleShaeffer says

      June 13, 2010 at 2:57 pm

      Yes, it’s a great one for simple stats and gets you some info to start using those stats to focus and build connections. :)

      Reply
  3. Melanie Kissell says

    June 13, 2010 at 9:55 am

    Sorry, Michelle – I’m unable to download the WordPress Stats plugin you recommended. The link you’ve provided in your post takes me to a page that reads, “not enough information” ?? and there’s no download tab to click. :-(

    Can you check it out and get back to me?

    Thanks!
    Melanie

    Reply
    • MichelleShaeffer says

      June 13, 2010 at 2:42 pm

      Hey Melanie,

      I’m not sure why the link isn’t playing nice, but here’s another way to get it installed. :)

      – login to your wp-admin
      – click “Plugins” on the left side menu
      – click on “Add New” button at the top (or it also shows on the left under “Plugins”)
      – in the search box put “WordPress.com Stats” and click to search for it
      – it should come up first in the list (it’s the one that says requires API Key)
      – click the “Install” link on the right
      – verify that you want to install it
      – activate it
      – enter your wordpress.com API key (the same one you already use for Akismet if you’ve got that plugin) and save

      That’s it. :) It takes a few hours to start showing stats, if I remember correctly.

      Reply
  4. Kathryn Griffiths says

    June 13, 2010 at 3:34 pm

    I love having stats on my own website rather than having to go to another site. I have the Wassup and Vstats plug-ins. In order for them to work effectively… you must put both on your site. They show the stats almost hour per hour. You can even tell how many times the spiders crawl your site per day.

    Reply
    • MichelleShaeffer says

      June 14, 2010 at 10:57 am

      Thanks Kathryn, I’ll take a look at those. I love how many great options there are out there with WordPress plugins. :)

      Reply
  5. Lynn Jordan says

    June 13, 2010 at 6:31 pm

    Thanks for the information about tracking stats. It’s important to know your numbers so you can tell if trying different things improve your traffic.

    Reply
    • MichelleShaeffer says

      June 21, 2010 at 8:49 am

      You’re welcome. And yes, it makes it so much easier to know what the smartest ways to invest our time are when we can clearly see what’s working to generate traffic.

      Reply
  6. Fiona Bosticky says

    June 23, 2010 at 9:30 am

    I’m really disappointed with Google Analytics. Some of the data looked wrong to me, so I did some research and found other people complaining that Google Analytics is providing wrong data for them as well.

    I think it’s time for me to look into another stats provider. I think the WordPress plugin is a good start.

    Reply
    • MichelleShaeffer says

      June 24, 2010 at 12:54 am

      I use all three of the ones I mentioned in the post for that reason. Sometimes they’re just wacky. :) I find I get different results from all three. But it’s enough that I can measure and compare.

      Reply
      • Fiona Bosticky says

        June 24, 2010 at 1:22 am

        Ok cool, at least it’s not just me ;) I think I will start to use a few as well…

        Reply
  7. Corrie says

    August 10, 2010 at 11:52 am

    This is great information Michelle. Stats are important because they help you understand how many people are visiting your site and the information you’ve provided makes it easy to read. Thanks for sharing.

    Reply
    • Michelle Shaeffer says

      August 11, 2010 at 1:04 pm

      You got it. :)

      Reply
  8. Evelyn Roberts Brooks says

    August 26, 2010 at 5:00 pm

    Thanks! I’ll try that plugin. I’ve been curious about visitors and stats but have not taken time to look into the plugins available. I appreciate getting pointed in the right direction. :-)

    Reply
    • Michelle Shaeffer says

      November 13, 2011 at 5:29 pm

      You’re welcome, Evelyn. :)

      Reply

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