Selling Products vs. Services: What Content Should You Create?

Not sure what types of content to create for your blog and inbound marketing that will actually HELP you BUILD your business (meaning grow your list and make sales)?

Check out this helpful infographic that breaks down the difference between content for products and content for services, and offers lots of content ideas.

content-marketing-products-vs-services1

Infographic from 1000 Content Ideas

Have you created these types of content yet?  Which one(s) might work next for you?  Leave a comment and share a link to your blog, too!

Comments

  1. says

    I have both. I create content for my product, the goody gift bag. The content I create is before and after picrures, I tell people what companies I am working iwth as well. I also on the other hand, create content for my services, as I provide services to businesses, getting to customers. The content I create for the services, are buisiness topics that we have discussions about to help all of us out. Content for the business services also is created to let businesses know about my current and future projects, events, and sales.

    It is so true about this infographic about the types of content and the purposes they serve.
    Marilyn recently posted… Artist Vendors WantedMy Profile

  2. says

    My business is a software application that helps life coaches be more productive–but because it’s an online application (a “Software as a Service” or SaaS app), it’s a product used as a service. Which can sometimes make marketing confusing. This infographic gives me some great ideas for writing about on our blog! Thanks for sharing this. In fact, I think I’ll put a link to it on my blog, if that’s alright with you?

    ~Jonell
    Jonell recently posted… A Coaching Session Gone Horribly WrongMy Profile

  3. says

    I think when it comes to creating content that helps increase your sales or your traffic the key is differentiating your product or service. Figuring out in what ways is your product or service superior than the next product in whatever market your in or plan to be in. Figuring this out allows for your product or service to create content for itself, because it almost sells itself through its superiority or being that it reaches out to a niche market which is currently in need for what you have. Granted this is all easier said than done but I think alot of whats in your infographic points towards this in many ways. Obviously thank you for your great post/infographic – awesome topic!

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