Tonight I got yet another pitch from an SEO company offering to get my website to “the top of the search engines” since I’m not getting enough social media and search engine traffic because I’m doing things wrong. Tip one, don’t insult potential clients, that starts you off on the wrong foot. Instead of: “You [...]
You don’t sell Christmas trees, menorahs, or candy canes. If you act quick, you can still get in on the holiday season sales and make some extra cash for the holidays! Try one of these fun strategies to boost your sales this holiday season: 1. Offer a Holiday Sale/Discount/Super-Bargain Do you have a product that [...]
‘Tis the season for turkey and fruitcake, dreidels and Christmas trees… and for those of us in business a great time to connect with our customers and let them know we appreciate their business, as well as how we can continue to be of service. If you’re selling Christmas trees or fruitcakes, it’s pretty simple. [...]
What works better? Inbound or outbound marketing? It might depend somewhat on your goals and who you’re trying to reach. I say that because while I see a lot of people claiming only inbound marketing works (and it REALLY does), I know I’ve bought things marketed to me through direct mail or traditional advertising. So [...]
I’m on a gluten free diet and have been for several years. This makes it super challenging to do things like eat at a friends home, grab a bite at a restaurant, or travel without packing my own snacks. So you can imagine my delight when the flight I took not only had safe food [...]
My 9 year old recently purchased an XBox 360 “collector’s edition” game that was $30 more than the “plain” version of the same game. The collector’s edition was packaged in a tin instead of plastic box, had some sort of bonus levels included, and came with a mini USB stick made to look like one [...]
Are you using holidays to help you market and promote your business? Make your marketing a party! There are hundreds of unique holidays out there that smart business owners can tie into their promotions to get noticed. Here are some tips for smart, effective holiday promotions: * Choose holidays which are appropriate for your industry [...]
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~Guy Kawasaki I know I’ve said it before, but the people at HubSpot put out consistently great stuff. Check out this awesome compilation of marketing quotes. 101 Awesome Marketing [...]
Are you getting the most mileage out of your content? If you’re already blogging, writing articles, offering teleseminars or webinars, or even just answering emails, you’ve got content you can get more out of! Re-use, Re-write, and Recycle! You can repurpose content to use in different places: your latest blog post could be turned into [...]
Hate pop ups, pop overs, lightboxes, and anything related? Okay, I hear you. You weren’t a fan of my post last week about using a pop up ad. That’s okay. There are other options to boost your newsletter subscriptions. 1. Improve what you’ve already got. You’ve got an opt-in box on your blog or website, [...]
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About Michelle Shaeffer
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Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
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