Three Quick Ways to Build Your List

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list.

1. Your Website

Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your product/service), every other page of your site pretty much needs to have an opt-in box.

Try your sidebar, your header, your footer, at the end of your posts.  Test out different areas and see what converts best for you.

Right now, the form you see below this post is getting a higher rate of opt-ins for me than the form in my side bar.  It’s not just the position though–it’s also a much better opt-in offer than the boring one in my side bar.  Yes, I’ll be fixing that soon.

Which demonstrates an important point–it doesn’t have to be perfect!  You can always improve what you’ve got, so start somewhere.

2. EMail Signature

Add a note about your freebie to your email signature.  Just Google (or search on YouTube) for the name of your email program and the phrase “how to add a signature” and you’ll find step by step how to do it.

Or check out Wisestamp.  I use it and love it.  I’ve got mine set to feature my last blog post and it’s increased traffic to my blog.

3.  Social Media

Let people know about your freebie on social media.

Put the link in your profiles on Twitter, Facebook, and where ever else you’re active.

And share it once in a while, too!

Want More List Building Tips? Need Help Getting Started?

Join me for a free teleseminar March 27th at 1pm PST (recording available after the call) and I’ll share with you the basics of how to create your list and what to do next to start building it. Just fill in your details below so I know where to send the teleseminar info and bonus guide:

What’s your biggest question about building a list?

Hint: See what I did there? Yes, another way to build your list!


    • says

      I’ve found that one spot seems to convert really well for me — I’m thinking because someone who’s read through the whole article and felt it was worth reading is more likely to feel like they’ll get value from my opt-in gift.

      It’s interesting for sure to test the different spots and different offers to see what works.
      Michelle Shaeffer recently posted… Three Quick Ways to Build Your ListMy Profile

  1. says

    Great info! Confused about one thing though. Using the signature to drive traffic to your blog, I understand, but people on my list have already opted in. Why would I need to send them info about a freebie in an e-mail signature? I understand using it in correspondence e-mails where people aren’t opted in but I don’t see the benefit of having someone optin to your list again?
    Martha Giffen recently posted… Does Your Online Business Need Some St. Patrick’s Day Luck?My Profile

    • says

      Hey Martha, I wasn’t clear enough in the post. I meant email signature for outgoing emails — just the everyday kind, not our emails to our existing lists. So every time I reply to an email someone sends me, my signature could include an invitation to join my list (right now it doesn’t because I’m testing some other things in that spot).

      Of course if you want to get into list segmentation and more advanced strategy (you may have been already thinking to the more advanced since I know you know this stuff) I often invite my existing list to opt-in for other offers because it shows me who is engaged with me and what they’re interested in, allowing me to segment my lists better and target my mailings.

      For example, I sent out a mailing yesterday that invited my subscribers to a webinar on list building. Sure, I could have just sent them the link since they’re already on my list. But this way I know who is interested in list building and can target my mailings to them–they get more of what they want, and the rest of my list isn’t bombarded with it. In the future, I can easily see who wanted list building info and send them follow up tips and articles.

      Same with freebies. When I create a new one I’ll often tell my existing list about it and either offer them the opt-in page, or track and segment based on who clicks the link to grab it.

      So I do actually use that strategy as well, just to better segment my list so I can pinpoint who wants what. That’s a little more in depth than I was referring to in the post though. ;)
      Michelle Shaeffer recently posted… You Are What You Share?My Profile

    • says

      That’s one we sometimes forget I think. People tell me they’re on social media to build their lists but they never invite people to opt-in! Make it easier, remind people what we’ve got, and they’re more likely to stop by and sign up. :)
      Michelle Shaeffer recently posted… You Are What You Share?My Profile

  2. says

    Hi Michelle

    Thanks for some great tips, I had not heard of WiseStamp so have just looked at the site and signed up!
    Like a few others that have left a comment I am going to test an opt-in form below my posts instead of the side bar it seems the way to go for better results.
    Have a great day
    Pauline recently posted… Tips on Emailing Your ListMy Profile

  3. says

    Thanks for the great tips Michelle. If I can add a quick comment from the perspective of building a targeted list. The key is having a valuable giveaway that addresses a top burning challenge or goal for your target market. I found that a lot of people struggle with this and actually created a giveaway about giveaways. If you don’t mind me sharing it, it is

    Thanks and warm wishes,
    Cindy Schulson recently posted… Make Your Own Mark – Advice from Glinda the Good WitchMy Profile

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