Home     Client Login & Downloads     

YOU Are Enough

stockfresh_id494358_scene_sizeXS

We worry that we aren’t “enough” or aren’t “ready” to step up. A few weeks ago when I blogged about not sending out a particular promotional email, one of the comments was from someone who worried she’d be bothering her list, too. I’m subscribed to her list!  I was able to say (okay, beg) as [...]

But I Didn’t Want it to Work! (Are You Missing This, Too?)

Photo Credit: asifthebes

I’m pouting.  Because the darn pop up works. My two cents on pop ups (don’t worry, you don’t have to agree with me): I used to detest them! Remember when you’d visit a website and get assaulted by 2 or 3 pop ups that then continued to load every time you loaded a new page [...]

How One List Made Me Reconsider Unsubscribing

Photo Credit http://morguefile.com/creative/click

So I’ve had a crazy week with two computers going AWOL on me and as you can imagine the email piled up.  Then found my IP got blacklisted.  Not fun.  I’m finally taking the jump I should have 6 months ago to feed all my mail into a help desk.  But as I prep I’m [...]

Do You Understand the CAN-SPAM Law?

After the list building teleseminar I offered a few weeks ago I got some questions about email law.  I’m not a lawyer so the best I could do was send some helpful links.  But this article with reprint permission landed in my email box today and it explains everything very well.  Check it out and [...]

Bright Ideas for Your Newsletter, Part 2

Blue Screen Robot, Time

This is a follow up to one of the most popular articles on my site, Bright Ideas to Keep Your Newsletter Interesting. If you struggle to come up with ideas for your newsletter articles, you aren’t alone! Many small business owners aren’t sure what to write about. You want topics that will be interesting to [...]

Three Mistakes That Can Get Your Newsletter Trashed or Trash Your Responses

1020163_file_13

Don’t let your email newsletter get tossed into the virtual trash can before it’s opened, or lead your customers to the wrong place when they’re ready to purchase. Be sure you aren’t making these three common mistakes.