Here’s a peek behind the scenes at what I’m using to setup and create my blogging class. Sales Page I created the sales page within WordPress using the Premise plugin from Copyblogger. I love it because it’s a plugin and not a theme, so I can keep my “pretty” theme for my main site but [...]
Need some rockin’ tunes for your video intro? Soft, lovely music to add to the background of your coaching audios? Here are some fabulous resources for free and royalty free music clips. A couple of helpful notes for you about these sources (ha ha, notes, get it?): * Free means the music is free to [...]
What works better? Inbound or outbound marketing? It might depend somewhat on your goals and who you’re trying to reach. I say that because while I see a lot of people claiming only inbound marketing works (and it REALLY does), I know I’ve bought things marketed to me through direct mail or traditional advertising. So [...]
If your tweet stream feels like it’s moving too fast, you’re missing tweets from those you want to keep up with, or you feel overwhelmed and like you aren’t using Twitter effectively, it’s not you! You need Twitter lists! What are Twitter lists? A Twitter list is a list of Twitter users organized into a [...]
Have you seen those cool audio/video seminars offered on websites? Where you sign up and get a new audio or video for X days or X weeks? I’ve been working on a couple for my websites and, of course, researching tips and tricks so I can get it right. Here’s a great article to help [...]
Ralph Waldo Emerson said, “Always do what you are afraid to do.” Easy for him to say, right? When our fears are staring us square in the eyes, we tremble, shake, and slowly (or very quickly!) back off. It’s hard to face our fears and step forward into them. Brendan Francis said, “Many of our [...]
If you’re stressed out this weekend, take a few minutes to learn the stress relief techniques in this video. Or, just watch and laugh along. It’s worth the couple of minutes. Thanks to Chris Makell who shared this on her blog where I first saw it. If you can’t see the video, click here to [...]
Are You Ready to Jumpstart Your Repurposing Brainstorming? Here are some different content formats/ideas you can use. Any content that you’ve got in one of these formats can be magically transformed into many of the others. A Royal Challenge! Join me in a content transformation challenge. Pick one piece of fantastic content you’ve created and [...]
Are you getting the most mileage out of your content? If you’re already blogging, writing articles, offering teleseminars or webinars, or even just answering emails, you’ve got content you can get more out of! Re-use, Re-write, and Recycle! You can repurpose content to use in different places: your latest blog post could be turned into [...]
Do you ever feel like a round peg in a square hole? The crazy person who’s looking at the world upside down? As entrepreneurs we might be surrounded by people who don’t quite “get” us. They ask why, “Why don’t you just blend in and do what everyone else does?” It’s ingrained in us from [...]
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About Michelle Shaeffer
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Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
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