What My Dogs Taught Me About Social Media

I’ve invited Traci Hayner Vanover to share a post today.  I connected with her through social media and our mutual love of caffeine and animals.  A fantastic resource for all things related to social media – and small business in general.  Check out her sites at the end of this post, lots of resources to learn from.

My husband and I share our home and life with three spoiled rotten Yorkshire terriers.

Anyone that’s known me longer than five minutes will surely tell you that I love to share stories about my canine kids, and how there’s scarcely a dull moment at our house. I’m one of “those” dog owners that dresses her dogs — and photos of the furry trio often grace my Facebook page.

Yes, I’m crazy about my dogs. But, I was just as surprised as anyone when I realized how much they could teach me about social media. Dogs have a zest and appreciation for life that we could all do well to adopt. On any given day, they’d easily be social media icons (save for that pesky typing issue).

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Does it Matter Where You’re Making Noise?

You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.

Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).

But which choice do you think would make it easier to connect with the perfect customers or clients?  #2!

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10 More Things You Can Do in 10 Minutes Each to Move Your Business Forward

My first post on this topic was pretty popular so I thought I’d give it a second round. Marketing can feel like this huge overwhelming thunderstorm that hangs over our heads when we’re running our own businesses. As if we’ve got TIME to deal with ONE MORE THING! But it doesn’t have to be that way.

Believe me, I understand! If I had to write a 50 page marketing plan and spend 4 hours a day implementing it… well, either it’d never happen… or I’d never get anything else done and never have time to complete the services I need to for my clients and create the products I offer. Or, I’d never get to play with my kiddos and my house would look like a hurricane hit it. There just aren’t that many hours in the day. If I wanted that much stress I wouldn’t be working from home with my own business. Always remember the reason you started your business – I’m pretty sure that “So I can go legally insane and end up in therapy!” wasn’t on your top ten list of reasons, right? Yeah, it wasn’t on mine either.

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10 Things You Can Do in 10 Minutes Each to Move Your Business Forward

I’m writing this from the airport at 7:03pm.  My goal is to be done at 7:13pm and schedule this post.  I’ve got 30 minutes until my plane boards and I can complete three small tasks to move my business forward.  Here are some ideas:

1. Write a quick blog post and promote it.

Jot down some random thoughts about something helpful for your readers.  Try a top ten list (like this one!) or top 5 list.  You can polish it later and use it as an article, in your newsletter, for a podcast, in a video, etc.  Take time to tweet your post and add it to your Facebook status.  If you’re using Networked Blogs, it will tweet/update for you.

If you feel overwhelmed at the thought of posting in 10 minutes, check out Michele Scism’s 10 minute blog post ideas: part one and part two.

2. Write a few thank you cards or emails.

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Please, Let Me Share Your Blog!

I just read a really cool blog post and I’d LOVE to share it with my followers on Twitter, Facebook, and elsewhere.  But there’s not a TweetThis button in sight.  Not a Facebook share or like icon.  No easy way to share on LinkedIn, Stumble or Digg the post.  Hrm… now I’ll have to decide how bad I want to share it?  Do I feel like copying and pasting the link, running it through a shortener for Twitter, and all that…

I’ll still share this particular post, because I have time this morning, but 90% of the time I probably wouldn’t.

Make sure your blog is quick and easy to share!  Your other readers might be short on time and looking for an easy way to share your great content, too.

Give your readers a quick way to share your content (or two, or three) and they will!

Here are four easy ways to enable your visitors to share:
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Are You Using Your Email Signature Effectively?

What’s in your email signature? Do you have an email signature or is it one of those things on the list that you just haven’t gotten around to yet?

I’ll admit, I’ve been a slacker in getting a good email signature in place until about a month ago (insert gasp! here).  I use GMail for my email and there wasn’t an easy way to make a pretty signature.  Enter WiseStamp.  Check out what my email siggy looks like now:

Let’s dissect!

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Twitter Tips – 5 Types of People to Follow on Twitter and How To Organize Them

Twitter is a great way to network and connect with people online but it can get a bit overwhelming once you’re following more than a few people.

Here are two ways to make it easier:

  • divide your connections into the five groups below
  • create Twitter lists to sort their tweets

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Tools to Make Social Networking Easier

Do you love networking and connecting with people through Facebook, Twitter, LinkedIn and other sites but find that it ends up taking far too much time out of your busy day? Do you wish there were a way you could update all your profiles at once, automatically share your blog content, and make it easier for others to share your website on the social networks? Good news–you can!

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Speak Your Mind – It’s Good for Your Business!

“Well-behaved women seldom make history.” – Laurel Thatcher Ulrich

One of my personal challenges is that I’m not one of those naturally outspoken people.  It’s part personality and part learned habits (nice girls sit quietly… the whole be seen and not heard mentality).  Gotta work on breaking out of that thought pattern!

There’s nothing wrong with a calm quietness or reserved dignity, of course!  But sitting quietly and never expressing our opinions or sharing our thoughts certainly won’t help us build our businesses, change the world, or make history.

Afraid you might… [Read more...]

Does Your Business Have a Fan Page?

Facebook is the number-one social network destination worldwide and accounts for nearly six hours (5:52:00) per person with the average user logging in more than 19 times per month. Quoted from Mashable

Does your business have a Facebook fan page yet?  It’s a great way to promote yourself online!  It’s free and allows you an easy way to reach and interact with your clients and potential clients.

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