My first post on this topic was pretty popular so I thought I’d give it a second round. Marketing can feel like this huge overwhelming thunderstorm that hangs over our heads when we’re running our own businesses. As if we’ve got TIME to deal with ONE MORE THING! But it doesn’t have to be that way.

Believe me, I understand! If I had to write a 50 page marketing plan and spend 4 hours a day implementing it… well, either it’d never happen… or I’d never get anything else done and never have time to complete the services I need to for my clients and create the products I offer. Or, I’d never get to play with my kiddos and my house would look like a hurricane hit it. There just aren’t that many hours in the day. If I wanted that much stress I wouldn’t be working from home with my own business. Always remember the reason you started your business – I’m pretty sure that “So I can go legally insane and end up in therapy!” wasn’t on your top ten list of reasons, right? Yeah, it wasn’t on mine either.

[Read more...]