You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.
Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).
But which choice do you think would make it easier to connect with the perfect customers or clients? #2!
If you’re serious about building a website that will attract your ideal clients, here are three “deadly sins” you need to be careful to avoid.
I’m an avid reader and love recommending books (and other resources) that have been helpful to me in my business. Reading a good business books on a regular basis is a fantastic way to stay creative, grow your knowledge base and move forward with your business.
I just read a really cool blog post and I’d LOVE to share it with my followers on Twitter, Facebook, and elsewhere. But there’s not a TweetThis button in sight. Not a Facebook share or like icon. No easy way to share on LinkedIn, Stumble or Digg the post. Hrm… now I’ll have to decide how bad I want to share it? Do I feel like copying and pasting the link, running it through a shortener for Twitter, and all that…
Ever wondered where those cool fonts you see on certain stand-out websites come from?
Got a blog on another platform but you’ve been hearing great things about WordPress and are considering a switch? Does the thought cause you to feel a migraine coming on? Don’t panic! It’s less scary than it sounds.
Did you catch yesterday’s post on how to “Free Your Comments!” without becoming overwhelmed with spam? If not, now’s a great time to go read it, then come back here to read about step 3 and creating your own blog comment policy.
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Understanding “Do Follow” and How to Tell
After my recent post on rewarding your blog commenters I got several questions asking what “do follow” meant and how to tell if a blog has “no follow” or “do follow” on it’s comments.
What is “No Follow”
By default most blogs are setup so that the links to a commenter’s website are marked “nofollow” – that means that the search engines won’t follow the link and won’t count it towards the linked site’s PageRank or popularity.
Here’s what a no follow link looks like:
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