I’ve invited Traci Hayner Vanover to share a post today. I connected with her through social media and our mutual love of caffeine and animals. A fantastic resource for all things related to social media – and small business in general. Check out her sites at the end of this post, lots of resources to learn from.
My husband and I share our home and life with three spoiled rotten Yorkshire terriers.
Anyone that’s known me longer than five minutes will surely tell you that I love to share stories about my canine kids, and how there’s scarcely a dull moment at our house. I’m one of “those” dog owners that dresses her dogs — and photos of the furry trio often grace my Facebook page.
Yes, I’m crazy about my dogs. But, I was just as surprised as anyone when I realized how much they could teach me about social media. Dogs have a zest and appreciation for life that we could all do well to adopt. On any given day, they’d easily be social media icons (save for that pesky typing issue).
You’ve got two basic choices in promoting your business:
My first post on this topic was pretty popular so I thought I’d give it a second round. Marketing can feel like this huge overwhelming thunderstorm that hangs over our heads when we’re running our own businesses. As if we’ve got TIME to deal with ONE MORE THING! But it doesn’t have to be that way.
One of the most effective ways and low-cost ways to receive publicity for your website is to establish a relationship with the media. Get to know your local news people (both online and offline!). Find niche sites that cater to your target market and make yourself available to them as a resource for expert help (quotes, articles, etc.). And get a media room setup on your website with press releases to share any big news about your business. Your business is more newsworthy than you probably realize!
You want to build your credibility and you want to help people, but need to make a living, too. So how can you share your brilliance (or your products) without “giving away the farm” so to speak?
Last night I opted-in for a free report on building website credibility (it’s something I talk about on my blog so I was curious what others were saying).
I just read a really cool blog post and I’d LOVE to share it with my followers on Twitter, Facebook, and elsewhere. But there’s not a TweetThis button in sight. Not a Facebook share or like icon. No easy way to share on LinkedIn, Stumble or Digg the post. Hrm… now I’ll have to decide how bad I want to share it? Do I feel like copying and pasting the link, running it through a shortener for Twitter, and all that…
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Understanding “Do Follow” and How to Tell
After my recent post on rewarding your blog commenters I got several questions asking what “do follow” meant and how to tell if a blog has “no follow” or “do follow” on it’s comments.
What is “No Follow”
By default most blogs are setup so that the links to a commenter’s website are marked “nofollow” – that means that the search engines won’t follow the link and won’t count it towards the linked site’s PageRank or popularity.
Here’s what a no follow link looks like:
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