You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.
Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).
But which choice do you think would make it easier to connect with the perfect customers or clients? #2!
Understanding “Do Follow” and How to Tell
After my recent post on rewarding your blog commenters I got several questions asking what “do follow” meant and how to tell if a blog has “no follow” or “do follow” on it’s comments.
What is “No Follow”
By default most blogs are setup so that the links to a commenter’s website are marked “nofollow” – that means that the search engines won’t follow the link and won’t count it towards the linked site’s PageRank or popularity.
Here’s what a no follow link looks like:
[Read more...]