Does it Matter Where You’re Making Noise?

You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.

Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).

But which choice do you think would make it easier to connect with the perfect customers or clients?  #2!

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Adventures in Audio Blogging

So, I decided this week to try doing audio versions of my blog.  I’ve done one.  You can listen in here: http://thesmallbusinessmuse.com/have-a-little-faith-in-yourself/2010/07/06

More are coming soon!

I’ve been having fun playing with two of the options, CinchCast and AudioBoo, and thought I’d share some info about each.

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10 Things You Can Do in 10 Minutes Each to Move Your Business Forward

I’m writing this from the airport at 7:03pm.  My goal is to be done at 7:13pm and schedule this post.  I’ve got 30 minutes until my plane boards and I can complete three small tasks to move my business forward.  Here are some ideas:

1. Write a quick blog post and promote it.

Jot down some random thoughts about something helpful for your readers.  Try a top ten list (like this one!) or top 5 list.  You can polish it later and use it as an article, in your newsletter, for a podcast, in a video, etc.  Take time to tweet your post and add it to your Facebook status.  If you’re using Networked Blogs, it will tweet/update for you.

If you feel overwhelmed at the thought of posting in 10 minutes, check out Michele Scism’s 10 minute blog post ideas: part one and part two.

2. Write a few thank you cards or emails.

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Join the Mini Blog Challenge!

The brilliant Jeanette Cates (who put together the 30 day blog challenge I’ve been participating in this month) is now sponsoring a mini blog challenge between now and the end of June – 7 posts in 10 days.  Come on, give it a try!

You can sign up free by clicking that image on the left.

Why join in the blog challenge?  I can tell you why I’ve *loved* participating in the 30 day challenge.

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Understanding “Do Follow” and How to Tell

After my recent post on rewarding your blog commenters I got several questions asking what “do follow” meant and how to tell if a blog has “no follow” or “do follow” on it’s comments.

What is “No Follow”

By default most blogs are setup so that the links to a commenter’s website are marked “nofollow” – that means that the search engines won’t follow the link and won’t count it towards the linked site’s PageRank or popularity.

Here’s what a no follow link looks like:

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Get Control Over Your RSS Feed

One of the great features of a blog is it’s “RSS Feed.”  That stands for “real simple syndication” – but it can be a little confusing and not feel so simple if you’re new to blogging.  It allows your fans to get notified when you post a new blog, if they choose to subscribe in an RSS reader.  Awesome, right? Here’s how it works for your fans:

But what if your fans don’t use an RSS Reader? What if you move your website to a new URL? How can you tell who’s following your RSS feed?

Easy answers! I use Feedburner along with the plugin FD Feedburner Plugin on my blog.

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Moving Your Blog to WordPress

Got a blog on another platform but you’ve been hearing great things about WordPress and are considering a switch?  Does the thought cause you to feel a migraine coming on?  Don’t panic!  It’s less scary than it sounds.

WordPress knows how cool it is, so it’s got all sorts of built in import tools that allow you to move without having to copy over your posts or pages… one… at… a… time…

From most other platforms you can easily import all of your posts, categories, images, attachments, etc.  Yay!

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How to Schedule Blog Posts

This post is going live early Monday, June 7th, but I’m writing it Wednesday night, June 2nd.  How’s that happen?  Scheduled posts!

Here’s how to schedule a post in WordPress:
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30 Day Blog Challenge – Join Me?

And it begins!  Today is the first day of the 30 Day Blog Challenge.  If you’ve got a blog for your small business, would you like to join me?  You can sign up at http://jeanettecates.com/30days/

My goal for the month of June is 30 blog posts.  Since I’m already attempting Ezine Articles Hundred Articles in a Hundred Days Challenge, it seemed like perfect timing to do the blog challenge, too.

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