You’ve got two basic choices in promoting your business:
1. You can stand right there where you’re at, making noise and trying to get people to come to you.
2. You can figure out where the people are, go to them, and then make noise.

Now, of course, what kind of noise you make matters (are you just yelling about yourself or demonstrating how you can help by sharing smart resources like your newsletter, case studies, blog, articles, videos and more).

But which choice do you think would make it easier to connect with the perfect customers or clients?  #2!

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