Not sure what types of content to create for your blog and inbound marketing that will actually HELP you BUILD your business (meaning grow your list and make sales)? Check out this helpful infographic that breaks down the difference between content for products and content for services, and offers lots of content ideas. Infographic from [...]
Your Biggest Biz Problem May Not Be What You Think It Is
Get Your Virtual Event Promoted! 5 Smart Strategies That Really Work
If you’re using virtual events — telesummits, virtual training series, webinars, teleseminars, guest blogging series — anything that relies on getting your guests or featured speakers to help you promote, this post will help you get them actively promoting you. One of the themes you hear over and over again on my blog is: if [...]
How to Do Link Magic in WordPress
Have you discovered the “magic” you can do in WordPress to shorten, track, and brand the links you share? Short links make URLs easier to share and remember. They fit in tweets and share easily via email. Short links take this: http://www.shareasale.com/r.cfm?b=291674&u=468400&m=31479&urllink=&afftrack= And turn it into this: http://michelleshaeffer.com/go/premise Isn’t that better? It’s easy to share [...]
Are You Rewarding Your Blog Commenters?
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