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Which Social Networks Will Best Showcase YOU as an Expert?

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Before you spend time on ANY social network you need to identify what your goals are and whether that platform will help you reach them. If you’re looking to connect with potential clients, then find out if they use that platform.  If you want to drive traffic, check into what options you’ve got for sharing [...]

5 Ways to Get More Out of the New Timeline Pages

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Are you trying to figure out what to do with that new "timeline" layout that's taken over your Facebook page? Never fear! Here are 5 easy actions you can take to leverage the new features we've been given by the Facebook overlords. 1. Use a Great Cover Photo Make your cover photo attention grabbing and [...]

What’s Your “Cover” Say About You?

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Now that the new timeline is out on Facebook fan pages, there’s a cool spot you can customize!  It’s called the “cover photo” and it’s the gigantic image that shows up prominently at the top of your new timeline layout. Here’s what I’ve done with mine: If you’ve already got your cover photo up, I’d [...]

Are New & Niche Social Networks Worth Your Time?

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You’re already on Facebook, Twitter and LinkedIn.  Is there a place for other social media and networking type sites? Check out these three links to feed your brain with more ways to get out there and be noticed, and consider whether those other networks just might be worth your time. The Marketer’s Guide to Quora: [...]

You Are What You Share?

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Are you still feeling a little lost on Google+? Here’s a great info graphic from Chris Brogan to help you figure out just what you can do there and how to approach it. If you’re on Google+ leave your link in the comments–I’d love to connect with you there.  You can circle me at https://plus.google.com/102493271580185815483/

How Can You Market Your Business on Pinterest?

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Are you wondering how you can promote your business on Pinterest without violating their terms or coming across spammy? The same general rules apply as on any other social network or in life! We don’t go out there and scream, “Come buy my stuff!” or “Hire me now!” to every single person we walk by [...]

Think “Pinnable” to Get Pinterest Traffic

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Is Pinterest a Legit Source of Traffic? In case that’s your first question, yes!  Pinterest is driving LOTS of traffic to sites all over the web. Here’s a screenshot of my traffic refers according to my JetPack stats for this past Sunday (Friday and Saturday were pretty much the same): Pinterest sent more traffic to [...]

What You Absolutely Must Know to Use Pinterest Safely

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Yes, it’s all the buzz. But did you catch the recent article in Boston Business Journal about how you could get sued for using Pinterest? Or this one from ReadWriteWeb about just exactly how it is that Pinterest doesn’t get in trouble for copyright violations when they allow users to share your content? Want to [...]

Should You Be Pinning? (The Basics of Pinterest)

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What’s the sizzling social network that hit 10 million unique visitors faster than any other? It’s Pinterest and you definitely want to look at the stats in this blog post to see it’s explosive growth and who’s there.  If it’s your ideal readers and clients, it’s somewhere you may want to be. I’m no Pinterest [...]