If I had to choose a strategy to help a business owner turn around a failing business, I’d suggest blogging. That might seem like an odd choice. But here’s why I’d recommend it… 1. It’s free. You can invest money in a design, a theme, fancy plugins, advertising, etc. But you don’t have to. You [...]
Are you using video to promote your business or your blog? Check out this free printable calendar from Lou Bortone to help you plan and organize your video marketing: http://www.loubortone.com/videocalendaroffer/ And Lou’s offering a free webinar on Thursday, January 12th — 7 Simple Strategies to Profit from video marketing. You can get the details here: [...]
Are you in the “just getting started” phase of blogging where your cat and your goldfish are your only readers? Don’t despair! If you don’t have traffic of your own yet, the best way to get some is to take the “Pirate” approach and steal it! But in a nice way… Here are some simple [...]
This has got to be the coolest infographic I’ve seen in a while. Check it out at http://www.theconversationprism.com
Have you seen those cool audio/video seminars offered on websites? Where you sign up and get a new audio or video for X days or X weeks? I’ve been working on a couple for my websites and, of course, researching tips and tricks so I can get it right. Here’s a great article to help [...]
What do readers get when they subscribe to your RSS feed? A bouquet of beautiful flowers? Okay, that can’t be easily delivered digitally, but you can give them a gift. A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers. Here’s how [...]
How do you create an awesome blog? Great content is the cornerstone, of course. But once you’ve got great content, then it’s all the little things here and there that add up to explode into awesomeness! Here’s my list of 51 ways to make your blog more awesome. I’ve linked some of them to previous [...]
When I shared with my readers, fans, subscribers and all the generally awesome people like you that I’m connected with online that I was launching a new blog, the questions started pouring in. Why a second blog? How can I possibly blog twice a day (once at DailyBloggingIdeas.com, once at MichelleShaeffer.com)? What if I run [...]
Are you holding your content hostage? Or your readers? I was searching the web this morning for a specific plugin I’d used before but couldn’t remember the name of. I came across a website with a demo of the plugin, but instead of being able to see the demo and page content, I was greeted [...]
Today I thought I’d share the results of my recent quest to increase my Alexa ranking to under 100,000. This is really wordy and detailed. If you like to live vicariously then you’ll enjoy reading this. If you just want to know how to get a better Alexa ranking, skip this post and come back [...]
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About Michelle Shaeffer
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Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
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