home    about    what people say    contact    resources    client login    need a speaker?

Who the Heck Are You and Why Are You Emailing Me?

We're drowning in email - make sure YOURS doesn't add to the FLOOD in your subscriber's inbox!

Have you ever asked that question when an email lands in your inbox? Who the heck ARE you and why are you emailing me about… (fill in the blank)? I had another one of those moments this morning.  It took me about 20 minutes of Google searches and following rabbit hole trails to figure out [...]

4 Fun Ways Experts Build Their Mailing Lists

FourFunListBuilders

One of the keys to building my own list fast has been diversifying my methods. I don’t have just one opt-in offer. I don’t promote it in just one way. I build multiple lists and I go for as many list building strategies as I can to find out what works for me. This week, [...]

Three Quick Ways to Build Your List

stockfresh_514111_three-red-arrows-going-up---success-concept-illustration_sizeXS

Are you working to build an opt-in list of people interested in what you’re offering?  Here are three simple ways to grow that list. 1. Your Website Put an opt-in form on every page of your website.  With the exception of sales pages where you want your reader to focus on one thing (buying your [...]

When Good Siggys Go Bad & Get You Tagged as Spam

stockfresh_id492492_spam-email-filter_sizeXS

Ever have your email go missing?  You write a friend, you don’t hear back, you find out they didn’t get it…  Or you send out an email to your list and get almost no clicks on a link you know they’d be interested in… It’s possible that your signature has gone bad and got you [...]

YOU Are Enough

stockfresh_id494358_scene_sizeXS

We worry that we aren’t “enough” or aren’t “ready” to step up. A few weeks ago when I blogged about not sending out a particular promotional email, one of the comments was from someone who worried she’d be bothering her list, too. I’m subscribed to her list!  I was able to say (okay, beg) as [...]

Are Your Tools Breaking Your Toes?

stockfresh_id197641_cooking---young-woman-with-spaghetti-on-stove_sizeXS

This photo is not me.  I’m not a gourmet cook.  I got a crash course in cooking three weeks before I got married and 12 years later there’s still a 50/50 chance I’ll burn the grilled cheese sandwiches. But about four years ago one of my sons got very sick and we found out he [...]

How to Create Your Own Ezine Template

418651_news

Are you sending out a regular ezine or newsletter to your list of subscribers? Got your own custom template yet?  If not, it’s easy to create your own! Since my last code related tutorial, How to Add Social Networking Icons to Your Blog, went over well I decided to share another one. First, why use [...]

3 Alternatives to Pop Up Ads

retro_rss

Hate pop ups, pop overs, lightboxes, and anything related?  Okay, I hear you.  You weren’t a fan of my post last week about using a pop up ad. That’s okay.  There are other options to boost your newsletter subscriptions. 1. Improve what you’ve already got. You’ve got an opt-in box on your blog or website, [...]

But I Didn’t Want it to Work! (Are You Missing This, Too?)

Photo Credit: asifthebes

I’m pouting.  Because the darn pop up works. My two cents on pop ups (don’t worry, you don’t have to agree with me): I used to detest them! Remember when you’d visit a website and get assaulted by 2 or 3 pop ups that then continued to load every time you loaded a new page [...]

Crossing the Line to a Help Desk

Photo Credit http://stockfresh.com/gallery/yuri_arcurs

This week I’ve felt like the person on the left, buried alive in my office! Thank goodness email is digital and I’m really not trapped under tons of paper. *grin* It’s been coming… to say I should have done it 6 months ago would be an understatement.  I’m finally crying uncle and moving my email [...]