One question that can trip up a lot of new business owners is trying to figure out just what the difference is between their “brand” and their “logo” and how those two things work together. As you might notice… I’m technically logo-less. It’s on my list for this year to take the time to properly [...]
We get advice coming at us constantly from every direction. But unless your neighbor Bill, nosy Aunt Susan, or friend Jack either has a bigger business than you do, has guided others to build what you’re building, or is in your target market, their opinions don’t get to count. We’d be paralyzed trying to follow [...]
When was the last time you purchased a book that literally saved a life? Yeah, I hadn’t done that before, either. Until today. The Domino Project in conjunction with Box of Crayons is working with Malaria No More to help end malaria. When you grab a copy of their new book, $20 of the $25 purchase cost goes [...]
What do readers get when they subscribe to your RSS feed? A bouquet of beautiful flowers? Okay, that can’t be easily delivered digitally, but you can give them a gift. A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers. Here’s how [...]
How should you choose your blog title and blog’s domain name? I got a great question via email recently: Should I use my name for my blog’s domain, my company’s name, or a combination of keywords? When you choose your domain name, you’ve got many choices. You can do www.YourName.com or www.YourCompany.com or you can [...]
A while back we were renting a home that was put up for sale before we moved out. The realtors who came to show it to potential buyers wanted us gone when they were showing it, and they wanted to show up with only a few hours notice. I understand this is “standard” practice. But [...]
The web is full of awesome content, isn’t it? Stunning photographs, super cute illustrations, insightful info graphics… Brilliant blog posts, beautiful prose and poetry, articles that answer our questions and challenge our preconceptions… …and we want to share it all! My Readers Would Love This! I’ll Just Borrow it… So it’s okay, right? I can [...]
Guest Post Alert! I’m excited to host Traci Hayner Vanover, aka The Promo Diva(R), today and know you’ll love this post about how to stand out from the crowd. Blending in should be reserved for eyeshadow and smoothies, not for blogs. There are millions of blogs across the net – in niches ranging from ballroom [...]
The action step I took this weekend to improve my blog was to get rid of some of the share button clutter and give readers more options by installing the Wibiya toolbar. It’s the pink toolbar sitting down there at the bottom of your screen on any page of my website. See it? From that [...]
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About Michelle Shaeffer
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Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
5 Ways to Add Visitor Interactivity to Your Website
Is your website helping you to connect with customers? Or is it just talking for you? The internet is awesome. It allows us a super cheap way to get the word out to the world about what we do, what we care about, and whatever we want to share. But it can help us do [...]