What do readers get when they subscribe to your RSS feed? A bouquet of beautiful flowers? Okay, that can’t be easily delivered digitally, but you can give them a gift. A freebie offer can encourage readers to subscribe by RSS, or you can use it as a nice unannounced gift for your readers. Here’s how [...]
The action step I took this weekend to improve my blog was to get rid of some of the share button clutter and give readers more options by installing the Wibiya toolbar. It’s the pink toolbar sitting down there at the bottom of your screen on any page of my website. See it? From that [...]
Got two cool websites to share with you today to help you track mentions of your website/business/brand/etc. on Facebook. Of course, you’ve already got your fan page setup (right?) and a fan box on your website (no? click here for directions). So you already know who “likes” you there. LikeButton.me But what about people who’ve [...]
This week I’ve felt like the person on the left, buried alive in my office! Thank goodness email is digital and I’m really not trapped under tons of paper. *grin* It’s been coming… to say I should have done it 6 months ago would be an understatement. I’m finally crying uncle and moving my email [...]
So I’ve had a crazy week with two computers going AWOL on me and as you can imagine the email piled up. Then found my IP got blacklisted. Not fun. I’m finally taking the jump I should have 6 months ago to feed all my mail into a help desk. But as I prep I’m [...]
Can your website visitors and customers easily contact you? Is it easy for them to read or leave reviews for your business? Every website should include the basics: telephone, mailing address, and a way to contact you via email. But don’t stop there! Give customers as many options as you can so it’s easy to [...]
Is there someone you’d like to connect with who could become a perfect client for you, or a great joint venture partner? Building your business is all about building relationships. Try sending them an old-fashioned card through the mail. It’s always nice to get an unexpected card in the mail and people tend to save [...]
I wanted to share a video today that’s a very interesting look at what motivates us. Keep in mind as you watch that you’re your own boss, and it’s your job to motivate yourself! Understanding the way our own minds and emotions work can help us keep ourselves inspired and motivated to work towards our [...]
It’s worth it to do whatever you can to build a business others can become fans of. Why? Because fans are LOYAL. My husband is a football fanatic. In 11 years of marriage I think the best gift I gave him was tickets to a Steelers playoff game for his birthday. He had to fly [...]
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About Michelle Shaeffer
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Michelle has been online since the late 80s, creating websites since the early 90s, and has coded thousands of web pages in that time. She's worked as a virtual assistant and website designer for small business owners including marketers, authors, coaches, crafters, and other solopreneuers.
5 Ways to Add Visitor Interactivity to Your Website
Is your website helping you to connect with customers? Or is it just talking for you? The internet is awesome. It allows us a super cheap way to get the word out to the world about what we do, what we care about, and whatever we want to share. But it can help us do [...]