Is there someone you’d like to connect with who could become a perfect client for you, or a great joint venture partner? Building your business is all about building relationships. Try sending them an old-fashioned card through the mail.
It’s always nice to get an unexpected card in the mail and people tend to save them much longer than email or voice mail so skip the digital options one time and grab a pack of real cards from your local store or get your own Send Out Cards account. Most websites include a mailing address in the footer of their pages or on their contact page where you can find their mailing information.
Here are 5 great reasons to send a card to someone you want to connect with. These work best if the person you’re trying to get to know better and build a relationship with is already aware you exist. Think of it as one tactic in your overall connection strategy.
It’s worth it to do whatever you can to build a business others can become fans of. Why? Because fans are LOYAL.
My husband is a football fanatic. In 11 years of marriage I think the best gift I gave him was tickets to a Steelers playoff game for his birthday. He had to fly from Alaska to Washington, DC, drive several hours to Pennsylvania, and make quite a trek to get there. But I’m sure he’d say it was 100% worth it. And if the Steelers hadn’t won that game he’d still have been thrilled to be there because he’s a loyal fan.
What’s your favorite sports team? Favorite place to shop? Favorite restaurant to eat in? Favorite author or actor? What is it about those people and places that makes you love them?
Take some time to consider what it is that makes you a fan of the companies, products, services and people that you’re always raving about, and then figure out how you work that into your own business and build your fan base.
I’m writing this from the airport at 7:03pm. My goal is to be done at 7:13pm and schedule this post. I’ve got 30 minutes until my plane boards and I can complete three small tasks to move my business forward. Here are some ideas:
1. Write a quick blog post and promote it.
Jot down some random thoughts about something helpful for your readers. Try a top ten list (like this one!) or top 5 list. You can polish it later and use it as an article, in your newsletter, for a podcast, in a video, etc. Take time to tweet your post and add it to your Facebook status. If you’re using Networked Blogs, it will tweet/update for you.
If you feel overwhelmed at the thought of posting in 10 minutes, check out Michele Scism’s 10 minute blog post ideas: part one and part two.
If you’re serious about building a website that will attract your ideal clients, here are three “deadly sins” you need to be careful to avoid.
1. Allowing Your Ego to Make the Decisions
Is your website focused on YOU or on your customers? Are you obsessed with “shiny objects” or bells and whistles? Is something not working but you don’t want to admit defeat and change it? OH NO!! Ego alert! Yeah, mine does that, too. Sometimes we’ve just got to tell that ego to sit down and shut up so we can make whatever changes we need to so that our websites can be effective.
You want to build your credibility and you want to help people, but need to make a living, too. So how can you share your brilliance (or your products) without “giving away the farm” so to speak?
If you send out all your products as freebies you’ll lose time and money. If you give away so much free advice and expertise that no one hires you, you’ve invested a lot of time with nothing in return.
Not to mention the fact that people tend to put less value on what they recieve for free and don’t put in as much effort to implement the suggestions or use the products.
So, what’s a gal in business to do? Here are three strategies:
One of the great features of a blog is it’s “RSS Feed.” That stands for “real simple syndication” – but it can be a little confusing and not feel so simple if you’re new to blogging. It allows your fans to get notified when you post a new blog, if they choose to subscribe in an RSS reader. Awesome, right? Here’s how it works for your fans:
But what if your fans don’t use an RSS Reader? What if you move your website to a new URL? How can you tell who’s following your RSS feed?
I’m sure that if you’ve got kids you’re familiar with the concept of rewarding desired behavior. It works so much better than other parenting strategies. Have you thought about applying that in your business? Are you taking the time to appreciate and thank those who take time to leave a comment on your blog or interact with you?
Don’t worry, I’m not suggesting you send handwritten cards to a few dozen (or hundreds) of people a month. That’d be time consuming and costly. Here are some easy ways you can show your appreciation.
Wondering what products to create, what services to offer or how to package them, or what topics to write about in your newsletter or blog? Here are three ways to find out what your audience is most interested in.
Is your website building your credibility? Or scaring away clients? Here are 9 more easy actions you can take to boost your website’s credibility and help your website visitors feel comfortable purchasing from or working with you.
Give visitors a way to share your website/blog/articles. When a potential client arrives to your website based on a referral from a trusted source, they’re more likely to sign up for your newsletter or purchase your products/services. AddtoAny works with any website and is easy to install. If you’re using WordPress try the Sociable or SexyBookmarks plugins. (This site has the SexyBookmarks plugin active and you can see it at the bottom of this page.)
Answer the “Frequently Asked Questions.” Create or update your Frequently Asked Questions page to help answer more of the questions customers can (or should!) be asking you.
Share generously. Offer free articles, checklists, videos and other resources that showcase your expertise in creating your product or delivering your service.
Is there someone you’d like to connect with who could become a perfect client for you, or a great joint venture partner? Building your business is all about building relationships. Try sending them an old-fashioned card through the mail.
It’s worth it to do whatever you can to build a business others can become fans of. Why? Because fans are LOYAL.
I’m writing this from the airport at 7:03pm. My goal is to be done at 7:13pm and schedule this post. I’ve got 30 minutes until my plane boards and I can complete three small tasks to move my business forward. Here are some ideas:
If you’re serious about building a website that will attract your ideal clients, here are three “deadly sins” you need to be careful to avoid.
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